Propagating new advancements in the field of Seo and Internet Education - awamituts

Guest Post

Propagating new advancements in the field of SEO and Internet Education.

With rapid advancement of technology in recent times, Internet has surely becomes an integral part of our lives and every individual is related to it in some way or the other-either personally or professionally. Even basic needs like education has been transferred to be imparted over the internet because that can cater to a large number of students and provides several other benefits like eliminating location constraint, time boundaries and thus improves efficiency and productivity. The teaching learning pattern has been turned upside down with instant messages and emails , interactive sessions between teacher and students through video conferencing and few others.

Today much of our lives depend on the availability of information over the internet because that is easier and full of required content that can fulfill our needs. Students have almost replaced books with search engines and the English word “search” has been colloquially replaced with “Google” which is one of the most popular search engines in the world. The young students are quite tech savvy nowadays and prefer to spend hours over the internet than going to the library in order to search materials for their educational needs. They “google” out everything they need on specific subjects like science and arts because they believe books cannot provide the latest content on the topic since they are static in contrast to the dynamic web pages, which are updated by the designers on a regular basis. For that the designers have to work on their content and put efforts to ensure that their website tops the list in the search engine like Google, as and when searched by a user.

Here at this point SEO or Search Engine Optimization plays an important role. Every website caters to some business or the other and would surely love to generate revenue based on that. It is mandatory for them to optimize their website content with appropriate keywords needed for a particular content so that the search engine can find the website easily, through specific algorithms of their own, and rank it in their database within the first three searches. When a student as a user, searches the content, he or she can find the website indexed at the top and following human nature, will surely click on that. New advancements have thus become imperative for the SEO also in order to search optimized websites in a better fashion than earlier. With internet education slowly replacing traditional teaching methods, the responsibility increases on the content providers in order to make this successful all across.

Google is one of the most popular search engines all over the world and work in a particular way to remain in that position for the last few years. Every year they change their search algorithm so that searching and indexing of websites can be done in a better way. Google Panda and Penguin are the few latest updates that have revolutionized the SEO world. In 2015, the company has come up with few changes that can alter the way the world has been knowing it. For example the method of “exact keyword search” might get changed since Google Adwords will stop to deploy bots for matching the exact keyword as earlier. Rather they would rely on specific “signals” so that the exact content can be presented to the user. SEO experts now have to work more to identify these signals and perform the job. There needs to be a perfect blend of improved content through text, images, audio and video with strategies like contests, press release and events in the website, so that the users can reach to the page at once per click.

Google has also found out new strategies to ban spams and negative SEO’s who try to index themselves higher in the search page through several hacking methods. The company is chalking out new algorithms so that these pages can be pushed lower down and almost away from the visible range of the user.

Concentration is more on content that is rich and effective to be presented to the user by all possible means. The websites are asked to incorporate richer text, audios, videos and improve technical programming including semantic elements, knowledge panels and snippets so that indexing on top ranks becomes easier for the company.

With increasing popularity of smart phones, voice search has become a popular means for the users. So Google has to incorporate integration of voice and mobile based search results for users who love to find out stuff though their handheld devices. There is a huge craze of voice search among the users that depends much on LUI (Linguistic User Interface) rather than GUI (graphical User interface).  The search engines have to improve their technical horizons in order to be visible through smart watches that are predicted to replace mobiles very soon in near future.

About the Guest Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.